Destination Management Plan

Developed through a seven-month planning process, the DMP incorporates feedback from over 200 stakeholders, including residents, tourism partners, and community organizations. This participatory approach ensures that the plan aligns with Snowmass Village’s vision to be a thriving, sustainable, and inclusive mountain destination.

Read the Destination Management Plan (PDF)

Contact Tourism

  1. Julia Theisen

    Tourism Director
    Email Julia
    More Information

Pillars, Goals & Strategies

The Destination Management Plan guides Snowmass Tourism through sustainable tourism principles — considering social, environmental, and economic impacts. This defines our purpose and “why.” Our “how” involves building capacity across tourism management functions. Each pillar contains goals and strategies, with many strategies overlapping across multiple pillars.

This plan organizes our work into four essential pillars to support our tourism department, each responding to critical opportunities and challenges identified through extensive community engagement.

• Pillar 1: People

• Pillar 2: Place

• Pillar 3: Prosperity

• Foundational Pillar 4: Process


You’ll find actionable strategies within each pillar that bridge our marketing strengths with new management responsibilities. From enhancing workforce retention programs to developing sustainable tourism initiatives, to preserving local identity and improving data-driven decision making, every strategy represents our commitment to thoughtful, balanced management of tourism.

Purpose Statement, Vision, Mission, Values

Snowmass Tourism DMP Purpose Statement

With this plan as its blueprint, providing the direction and actionable steps, Snowmass Tourism will advance and evolve in its functions to be stewards of the destination and manage tourism on behalf of the host community.

Read the Destination Management Plan

  1. Destination Management Plan (DMP) - long form (PDF)
  2. Destination Management Plan (DMP) - short form (PDF)
Destination Management Plan (DMP) Cover Image