About 80% of the info that local search are getting online is from
Google, who is releasing new search-related services all the time. Last month, Ignitor Digital and Snowmass Tourism held an educational seminar on ways local businesses and organizations can take control of their Google listings, use new tools to their advantage, and collectively help visitors learn more about Snowmass Village and what it has to offer.
A Rundown of Google Tools and Topics
Local Search on Google provides search results that have that map marker next to them. This is particularly complicated because different Google platforms working off different databases (Google Maps, Google Places, and Google Local) feed local search information. This results in errors, conflicts, merges, reversions, and...frustration to both business owners and searchers when not managed properly.
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices.
Optimizing your photos to catch the viewer's attention, and promoting reviews are two great ways to get your business at the forefront of the carousel.
Reviews are an important part of providing customer service and responding appropriately. Get Five Stars is an affordable online review cultivation management system that's worth checking out. There's also a Google local review widget that launched this week, which will help businesses cultivate Google reviews from your own website.
Want to learn tricks of the trade on these tools and much more? View a video of the full seminar online
. Or, view the powerpoint presentation on Ignitor Digital's website