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The Daly Peak

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Sep 22

The Latest News from Snowmass Tourism

Posted on September 22, 2014 at 9:19 AM by Kelly Vaughn

September, 2014
News and updates from Snowmass Tourism. Subscribe to their e-newsletter to have this delivered straight to your inbox! Or, view the full email here.

Wow What a Summer!
The premiere of new events such as Wanderlust, Gran Fondo Italia Aspen Snowmass and Tough Mudder created increased vibrancy to our Village making it the best Snowmass summer yet. And good news is, they are all coming back in 2015 along with a few more new events...so stay tuned. The new summer events lawn also proved to be a big hit allowing the expanded of use of Base Village. But wait there's more good news - Snowmass experienced record sales numbers this summer especially in July when tax collections increased by 14.6 percent. At close to $10 million, reported sales were the highest they've ever been in that month (according to records dating back to 1992).

But the season isn't over yet. Don't forget the Elk Camp Gondola and Elk Camp Chair will run the next two weekends, September 20-21 and 27-28 for lift served mountain biking and hiking. And there are two more events this month, CU in Snowmass Collegiate Mountain Bike Race happening this weekend and the Golden Leaf Half Marathon on Saturday, September 27. So get out there and enjoy the beautiful fall weather in Snowmass!

Your friends at Snowmass Tourism

Rose Abello Named Snowmass Tourism Director
Rose Abello, the former director of communications for Aspen Skiing Co., will be Snowmass Tourism's next executive director starting Monday, September 29. Abello will oversee all marketing, group sales, special events, public relations and guest services efforts and will be responsible for promoting Snowmass Village. Most recently, Abello ran her own marketing/strategy consulting firm, developing marketing initiatives, partnerships, special events, social-media strategies, communications and more for cruise and travel companies. Abello holds a Master of Business Administration degree from the University of Michigan and a Bachelor of Arts degree in political science from Wellesley College. She enjoys the outdoors and is an avid skier, snowboarder, hiker and cyclist. Please stop by the Snowmass Tourism office to introduce yourself and welcome her to our community.

Save the Date for an Email Marketing Lunch and Learn
November 12th from 11:30-1:30
Please plan on joining Snowmass Tourism and Mobloggy for an educational seminar focused on email marketing. Leveraging, Growing and Enhancing E-mail Communication will be presented by Jodi Jahrling, a Constant Contact authorized local expert, in the council chambers of the Snowmass Village Town Hall. Email is more important than ever - to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Mark your calendars today; more information to follow soon.

Aspen Snowmass Mountain BIke Trails Receive Bronze Award
The Aspen Snowmass mountain biking trail network received the Bronze Level Ride Center award for excellence from the International Mountain Bicycling Association (IMBA) at its recent 2014 World Summit. The bronze designation recognizes the trail system and the overall experience the upper valley has created for mountain biking boosted by the views of the Elk Mountains. The classic trail system - featuring old favorites such as Government Trail and Sunnyside Trail - has been buttressed by the addition of a new generation of "flow" trails, such as the Deadline, Airline and Valhalla Trails, all located in Snowmass Village.

Future trail additions are planned for the Aspen Snowmass network by Aspen Skiing Co., Snowmass Village, the Roaring Fork Outdoor Volunteers and the open space programs of Aspen and Pitkin County which could boost the network into the IMBA's silver designation and ultimately earn gold. The Roaring Fork Mountain Bike Association pursued this designation on behalf of the upper Roaring Fork Valley and noted that the successful marketing of this area as a mountain-biking destination also earned points in the IMBA's designation process. View the complete article in the Aspen Times.

Mountain Plains Museum Association Brings 350 Museum Professionals to Snowmass
One of the largest museum conferences held in Colorado, the Mountain Plains Museum Association (MPMA), is coming to Snowmass September 28 to October 2. The regional museum conference draws museum professionals from a 10-state region in the heartland of America, including Colorado, to learn about everything from coordinating volunteers to creating podcasts. Conference attendees include folks from art, history, science, tribal and local museums as well as zoos and botanical gardens with paid and volunteer staffs. The Aspen Historical Society along with cultural organizations in Snowmass, Aspen and nearby towns will help to host the conference which is headquartered at The Westin Snowmass Resort. Keynote speakers include Kirk Johnson, director of the National Museum of Natural History at the Smithsonian Institution, Washington, D.C.; Steve Wickes, retired associate director for the Aspen Institute;  Ron Schiller, founding partner of the Aspen Leadership Group, Aspen, CO; Andrew Anway, founder of Amaze Design, Boston, MA; and Paul Andersen, author, journalist, historian, moderator and naturalist. For more information go to www.mpma.net.

Snowmass Tourism Public Relations Update
It was a busy summer for Snowmass Tourism Public Relations. Snowmass Tourism's PR Manager hosted over 40 regional and national journalists throughout the summer for Snowmass events, summer activities and adventure. There were three international FAMs (in partnership with ACRA) pushing the Aspen Snowmass summer message including journalists from the UK, Brazil and Australia. From May to present date, there were over 230 stories written about Snowmass equaling over 13 million impressions. Public relations highlights for the second quarter include stories in London Sunday Telegraph ($516,679); The Sunday Denver Post ($484,475); Reforma Newspaper/Mexico ($325,456); New York Post ($318,000); Travel Report/Mexico ($58,000); Self Magazine ($375,101); Washington Post ($368,335); Outside Magazine ($91,665); Meetings & Conventions Magazine ($86,443). You can always find current samples of Snowmass in the news on www.gosnowmass.com. For more information, please contact Patsy Popejoy, Public Relations Manager by email, or call 970-922-2285.

Gosnowmass.com Summer Wrap Up
The Snowmass Tourism website, www.gosnowmass.com, is successfully finishing out its first summer season. One welcomed new feature this summer was the ability to send visitors to customized event landing pages with direct-to-lodge booking links. Also noteworthy, website sessions on www.gosnowmass.com this summer are up 56% and page views are up 35% when compared to last year (6/1-9/18). Don't forget to log on to www.gosnowmass.com and edit your lodging, dining, or retail listings with winter hours and information. For instructions or help please contact Cristin Oldenburg.

Social Media Summer Highlights
This year, Snowmass Tourism took on the ambitious project of chronicling our village through video. We compiled thousands of hours of b-roll and put together some short, bright and tight advertorials to share what we love with our guests. Check out our channel at youtube.com/Snowmass. Any video there is yours to share via website, social media or email. Here's our latest video, Tough Mudder.

The Snowmass Facebook page now has the highest fan count of any tourism organization in the Roaring Fork Valley and has maintained an average organic reach of approximately 21,600 Facebook users daily since June 1st. Over the winter, Snowmass Tourism will continue to drive excellent engagement on Facebook, as well as expand the existing focus to other platforms including Twitter.

Snowmass Tourism Guest Services Update
Snowmass Tourism Guest Services at Town Park and the Snowmass Ice Age Discovery Center have been very busy this summer with 20,566 guests visiting these two locations since June 1st.  We were also on-site providing information to guests attending Mammoth Fest, HOG State Rally, Culinary Festival, Ragnar Relay, JAS Labor Day Experience, Tough Mudder, and Balloon Festival.  Town Park Guest Services will close on Monday September 29 and the Ice Age Discovery Center will close on October 3rd.  We will reopen both locations for the winter season on Thursday November 27.  For more information, please contact Sue Whittingham by email, or call 922.2297.

Upcoming Snowmass Winter Events
November 27
Opening Day, Snowmass & Aspen
November 28
December 6
Opening Day, Snowmass Cross-Country Center (snow dependent)
December 13
Opening Day, Buttermilk and Aspen Highlands
December 21-24
Christmas/Holiday Activities
December 29
Torchlight Parade and Fireworks
January 8-11
Winterskol Celebration
January 11-18
Gay & Lesbian Ski Week
January 22-25
X Games Aspen
February 6, 13, & 27
Bud Light Big Air Fridays
February 15
Owl Creek Chase Supertour Cross Country Race
February 17
Mardi Gras Parade and Celebration
February 21
Challenge Aspen Chris Bove Memorial Uphill

For a full calendar visit gosnowmass.com.


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